We Have Over 4563 Satisfied Clients
In Our 14 Years In Business!


PLEASE NOTE: The best proof of the quality of information and our honesty and integrity can be found by checking out our spotless reputation by doing your own search of the 20,000+ pages where we are mentioned online. Since we can’t control what’s being written by others, this will give you a true picture of who you are dealing with (Good luck finding anything bad being written about us!!).

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You Can Feel Comfortable With Us…

  1. We have always offered a 100% no-strings attached, money-back guarantee on all of our products. (If our information wasn’t top quality, most everyone would have already asked for a refund, right?)

  2. We have been helping auto repair shops for over 14 years. Even in this tough economy, my business has seen double-digit growth!

  3. We have over 4563+ clients!

  4. We have a REAL office staffed with REAL employees that will answer your calls and can handle any of your questions or concerns. Just give us a call at 513-779-3660, anytime between the hours of 9:00AM – 5:30PM EST, Monday through Friday.

  5. Many of the other auto repair shop ‘gurus’ originally started as clients of mine and learned how to be successful from me (and I have their written, audio, and video testimonials to prove it!). Why learn from a ‘student’ when you can learn from the master? 😉

  6. You will benefit from the massive amount of experience that we have in working with thousands of shop owners just like you.

  7. We relentlessly test and tweak all of our marketing so you can be absolutely assured our marketing strategies will work for you – We Absolutely 100% Guarantee it!

Client Case Studies

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Bill Hill

“Ron made it easy to move forward, and because of that we were able to double our business,” says Bill Hill, owner of Mighty Auto Pro in Medina, Ohio. “He helped me to realize that the only person holding me back was me.”

Mighty Auto Pro had an impressive gross intake per year. However, like many other auto repair shops, the profit margin was low and Bill was working between 60-75 hours per week. An encounter with Ron Ipach of CinRon Marketing in Arizona helped to change all of that.

“I first met Ron in 2006. He said try this; if you don’t get 10 new things I’ll give you your money back.,” says Bill. “All of a sudden it was three hours later and I had taken 34 pages of notes.”

“It became painless to move forward; if I hadn’t done it I would still be stuck in the same rut, working long hours and not having any money.”

Overview
Bill has been in the auto repair business for over 35 years. The 15-year-old Mighty Auto Pro is the third business that he has built from the ground up. “We are capable of handing anything and everything as a dealership would,” says Bill. Mighty Auto Pro has 17 bays and is a full-service operational auto repair facility.

Challenges
Running and promoting his auto repair shop the same way year after year proved to be an unsuccessful strategy. In order to get out of the rut of working long hours, without much to show for it, Bill needed to take a leap of faith and be willing try new things.

In addition, Ron encouraged Bill to be more extroverted and embrace the idea of networking. By interacting with and sharing information with other auto repair shop owners, Bill would learn numerous new techniques that would help his shop become successful.

Goals

  • Hire top-notch technicians and office staff.

  • Reduce the number of hours he worked each week.

  • Increase profit and decrease expenses.

  • Establish a more productive work environment to reduce wasted time.

Methods
By working with Ron Ipach of CinRon Marketing, Bill learned how to implement numerous marketing strategies, on a continual basis, that were simple to do and had an impact. Bill quickly realized that a successful marketing campaign doesn’t entail just one effort or strategy, but rather it is the sum of all parts. He explains, “Ron keeps us on tab; there’s always new stuff, always more stuff – I can’t imagine not being part of his team.”

“Our business has continued to grow since I have been working with Ron and his team,” says Bill. “He has really helped me to be more confident and realize that if we are marketing the shop in the right way, all of the time, the business will come to us naturally. We tried several strategies that initially sounded like they wouldn’t do much for us, but they did. Some of those promotions led to the best the months the shop has ever had.”

Bill also embraced the idea of interacting with other shop owners and has greatly benefited from participating in Ron’s elite level networking groups. “These shop owners are always willing to help. You get ideas and give ideas; I was slightly intimidated at first but they truly want you to succeed.”

Conclusion
“Ron doesn’t just teach us how to do his ideas, but he shows us how to have confidence in developing our own ideas as well,” says Bill. “I used to have two or three promotions going every month; now I have 30. There’s a whole bunch of potential clients out there and you are not touching them if you are not marketing.”

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Brian Bellante

Brian Bellante’s auto repair shop doubled its business in one year and hit $1 million in sales in two years. He now has a total of 11 bays, after having opened the shop with just three.

Located in the highly competitive region of Antioch, California, Brian watched as six repair shops in his town went out of business. He knew he had to do something to save himself from being another casualty.

He credits his success to taking the plunge and trying something new to bring his business forward. Completely new to the concept and ways of marketing, getting help from Ron Ipach of CinRon Marketing helped him to learn the strategies needed to not only keep his shop open, but to have it thrive.

Overview

Brian has been involved with auto repair for much of his life. “I had a knack for it since I was a kid. I always liked taking things apart and figuring out how they worked,” he explains. Having always liked cars, he inevitably opened Auto Diagnostic and Repair 13 years ago, as the sole owner.
Challenges
The biggest obstacle that Brian had to overcome was his own doubt and fear of marketing. “I was reluctant to put forth a lot of time and money into something without knowing what the results were going to be, he explains. “It was daunting not knowing if the effort was going to pay off or not.”

Brian also had to learn how to be a business owner, rather than just a technician in his own shop. Stepping away from technician duties would free his time and enable him to market and run the business in a more productive manner.

Goals

  • Increase profit by targeting repeat business.

  • Differentiate the shop from the competition.

  • Increase cash flow to be able to expand the business.

Methods


Brian decided to take a leap of faith and sign up with Ron Ipach. “He has had so many people using and testing these strategies out – and they work!” he explains.

Brian learned how to analyze the type of customers he wanted to attract and ways to keep his customers engaged. He explains, ”Business depends on give and take and if customers feel valued and are given great service they will want to return. Our strategies helped our customers to feel valued and along with great service, they had plenty of reasons to return.”

He also implemented strategies that allowed him as a business owner, and his company, to become a part of the community. This helped to enhance his image and set him apart from the competition.



As a participant in Ron’s Mastermind groups Brian was able to work with about 20 other like-minded shop owners. The group shared knowledge about successful actions they have taken and were able to put their minds together for brainstorming in a very non-competitive environment. “It has been extremely beneficial to participate in the groups,” says Brian. “These shop owners are like me, in the trenches every day, doing what I’m doing. We share knowledge and ideas – it’s great!”

Conclusion

“Marketing is essential – take the leap of faith and do it”, says Brian. “If I had not worked with Ron I’d probably be stuck working in the business for somebody else rather than keeping my shop open and owning my own business.”

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Karl Jaeger

Karl Jaeger more than doubled the income of his shop, opened a second location and brought in over $1 million last year. He now works only about 20 hours per week and takes six weeks of vacation per year. “I had been struggling in my one little shop, working all the time. But now there’s a big difference in my quality of life,” says Karl. “I am even able to take my kids to and from school.”

Ron Ipach, owner of CinRon Marketing, helped Karl to work smarter and with less effort. Karl explains, “I couldn’t have gotten this far without Ron. He showed me what I’m supposed to be doing as a business owner.”

Overview

Karl’s interest in auto repair began in 1980 during high school. He opened his own shop, Medford Gulf Auto Repair, in 2000 after working as a mechanic in Atlanta Georgia for a number of years. While opening his own shop was profitable, he was working long hours and having trouble keeping his business going.

“I was struggling by the time I ran across Ron’s ad,” says Karl. “I used it a little and then put it on the shelf. Thank goodness Ron started pestering me to use it; it has made an incredible difference in my life.”

Challenges


Like many repair shops, Karl had the challenge of differentiating his shop from the competition. Additionally, he needed to implement strategies that would allow him to bring the right type of customer into his auto repair shop.

Karl also needed to become more comfortable with trying new methods while putting his doubt about marketing aside. This would help him to implement the type of strategies that would allow his shop to be successful.

Goals

  • Increase cash flow.

  • Hire better trained technicians and office staff.

  • Decrease expenses.

  • Increase profit margin.

  • Implement streamlined systems.

Methods

Karl engaged in simple yet effective marketing practices that allowed him to answer the call from his community. He noticed that with the down economy, people were holding onto their cars longer and were looking for ways to maintain their vehicles without having to spend a ton of money. He targeted value conscious strategies that allowed him to stay in constant contact with his current customers, as well as potential new customers.

Additionally, Karl participates in Ron’s Mastermind groups, which allowed him to network with other shop owners who now have a thriving auto repair business. He became more confident in his public speaking abilities, which allowed him to further interact with the group. “The Mastermind groups are very useful,” says Karl. “I’m probably the dumbest person in the room; the minds that are in this group are fantastic. There’s no egos at all and always something new to learn.”

The benefit from having the group support cannot be understated, as Karl explains, “I now have a much improved confidence knowing that I’ve got this group behind me. It can be tough to do something different, but with the members of this group supporting me, I know I can do something different.”

Conclusion

“I’m really glad I answered Ron’s quirky ad and I’m glad he’s so persistent,” jokes Karl. “You gotta do it. If you don’t market then you’re just throwing a sale out there and seeing if it will catch a wind; you have to set your sail properly to get it to its destination.”

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Sarah “Bogi” Lateiner

Sarah “Bogi” Lateiner no longer feels overwhelmed by her auto repair business. Today she has a solid staff and gross sales of $850,000, which she is hoping to increase to $1.5 million next year. This a remarkable difference from her previous status, where her gross take was $400,000, she employed two technicians that were only ‘adequate’ and she and her mother ran the customer service portion of the business.

Now Bogi is moving from a location that is 1200 square feet to one that is 7800, which will allow her to maintain five bay’s, three of which are double-deep, and increasing her staff to four technicians.

“I wasn’t really a business owner when I opened my shop,” explains Bogi. “We were busy all the time but we weren’t making a lot of money. “

With the help of Ron Ipach, owner of CinRon Marketing, Bogi learned how to apply tried and true marketing strategies that helped her turn her business around. “I am actually a business owner now; I’m able to plan for success and I have a completely different outlook for my business,” says Bogi.

“Without Ron I would still be running around like a chicken with my head cut off. But by embracing Ron’s techniques I am able to do more, be more creative, offer a better service and play a bigger part in the community – these are the things that have benefited me the most.”

Overview
A certified mechanic for 12 years, Bogi opened her auto repair shop, 180 Degrees Automotive, in Phoenix, Arizona, five and a half years ago after becoming disgruntled working for a dealership. With only 1.8% of auto repair shops being owned by women, Bogi wanted to educate people about their cars, especially women.

Bogi is also starring in a television show about three female mechanics for the Velocity Channel, which is part of the Discovery Network. “We’re educating women while we’re repairing vehicles; it’s sort of a ‘do-it-yourself’ concept,” explains Bogi.

Challenges
Bogi’s biggest challenge was overcoming her aversion to marketing. “I was completely against marketing. I wanted to stay unique and I thought marketing would interfere with that. Also, I misunderstood the difference between marketing and advertising, and because of that wrote off all marketing. I thought recreating the wheel was a better way to go, which it was not.”

Though reluctant, Bogi allowed another female shop owner introduce her to Ron Ipach of CinRon Marketing. “We went to one of Ron’s events in Las Vegas. I was resistant but by the end of the second day I signed up for his year long coaching program.”

Goals

  • Have the ability to hire higher quality technicians and office staff.

  • Increase profit and decrease expenses.

  • Streamline systems for a more productive workflow.

  • Remain unique, yet productive and profitable.

Methods
For Bogi, the most effective strategy was to do what has worked for other successful auto repair shops. She explains, “I really grew the business leaps and bounds working with Ron and his Mastermind Group that contained numerous shop owners that have been successful. Over that first year I let myself be open to the coaching and I harnessed the power from all of these shops that were successful. I realized that what I was trying to do was possible.”

Conclusion
“The best thing I did for my shop was letting go the idea that we were so different. I mean we are special and unique, but business is business and customers are customers. I was able to find my own unique voice within systems and structures. Ron helped me to see myself bigger,” says Bogi.

She continues, “I would advise others to get over your reluctance to marketing. Everything that you do is marketing; how you present yourself, how you act in the community – everything! If you resist it, it will likely work against you, but if you accept it then it will greatly work to your benefit.”

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Richard Rowe


Richard Rowe credits Ron Ipach and CinRon Marketing for helping him to keep his business open – and for getting it to thrive. “I probably wouldn’t be here today if it were not for Ron,” says Richard. “I went to one of his events right when I was ready to quit; by the end of it I was convinced I could put the business back together.”

Richard describes Ron as the creative mind in auto repair. He says, “People are creatures of habit and though we want to make changes, we usually don’t. We look at something and think that’s a great idea, but we don’t do it.” With Ron’s help, Richard learned the steps to creating successful yet simple marketing strategies. “Ron says that his business is to help me look at the possibilities; to not be a robot and to think for myself. Everyone wants to be successful, but you don’t always know how to do that.”

Richard has been in business for 40 years now and credits this longevity to his successful marketing. “Most business owners don’t make it past a year, but I’m still going strong.”

Overview

Richard is the sole owner of two shops; one in Bountiful Utah and the other in West Bountiful Utah. After high school he went to college to study auto repair and has been in the business ever since.

Richard has a passion for cars and at the age of 60 still considers himself to be a car enthusiast. He also buys and sells cars as a hobby, as he explains, “Some men smoke, some drink, I buy cars.”

Challenges


Learning and understanding marketing was Richard’s key challenge. “Marketing is more than putting a shingle out,” says Richard. “You have to understand what your expectations can be, the potential volume of your business and how the marketing can help you to reach those goals.”

Richard also had to learn how to deal with people instead of just focusing his attention on fixing cars. As he says, “We can all fix cars, we just all need cars to fix.”

Goals

  • Increase individual tickets.

  • Boost the number of car counts with high quality customers.

  • Decrease expenses to have a greater profit margin.

  • Stand out in the customer’s mind among the competition.

Methods

Richard enlisted fun and stimulating strategies that allowed him to create a bond with his customers and stay in constant communication with them. He also set out to create a friendly atmosphere at the auto repair shop so that customers are comfortable and familiar with you, the technicians and staff.

Through Ron’s Mastermind groups he was able to pick other shop owner’s brains and ended up with ideas that he would never have been able to think of on his own. “I really enjoy getting to know the other shop owners,” says Richard. “You need to know that you are not the only person doing battle these days. It’s fascinating to talk to them, discuss ideas and pick their brains.”

Conclusion

“I probably wouldn’t be in business and I wouldn’t have the business that I have if it were not for Ron and marketing. Those strategies really made a difference. That’s the truth.”

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Tim Evans


Tim Evans immediately noticed an increase in business after implementing marketing strategies that he learned from Ron Ipach, owner of CinRon Marketing. “The biggest result is that we’re still in business,” says Tim. “A lot of shops can’t say that.”

Evans Tire and Automotive Center is located in a highly competitive area in Smithfield, North Carolina. Like many other shops, sales began to slip.

Tim knew he needed to do something to keep his repair shop open so he turned to Ron for help. The decision paid off, as Tim explains, “Marketing really became a priority for us and it’s gone over well with the community. Now we’re known in our area for doing a lot of unique things with our marketing strategies.”

Overview


As with many auto mechanics, repairing cars has always been in Tim’s blood. He was raised with a father that was a mechanic and owned his own shop since 1972. Tim jumped on board in 1980 and then later took it over from his father. His shop currently has a 13 to 15 bay capacity.

Serving the Smithfield community for more than 30 years, this shop offers a full line of tire services and auto repair for all makes and models and also sells competitively priced tires. Tim’s shop is an American Car Care Center where customers can benefit from warranties on automotive work, flat repairs and road hazards.



Challenges


Tim was faced with the challenge of keeping his auto shop open in a highly competitive area. As other shops were closing down he connected with Ron and learned how to attract and maintain the right type of customer. 

Tim needed to find customers that would require repeat business. He had to learn how to market to these potential clients to first of all keep his shop open and then secondly to expand it.

Goals

  • Differentiate the shop from the competition.

  • Decrease overhead.

  • Increase capital, cash flow and net profits.

  • Implement streamlined operational systems.


Methods
By examining buying habits and the overall financial trend of the community, Tim was able to identify his desired customer and then develop a number of strategies that would successfully reach them.  “It’s not about having one strategy that works really well,” says Tim. “It’s about having 100 different strategies that all work a little bit.”

Tim also utilized the methods that he learned from Ron’s Mastermind groups. He explains, “You can learn so much from your peers. All of these people in the group bring different experiences to the table. And you can get input on your particular challenge from numerous different people – it’s been invaluable to me.”

Conclusion


“I wonder if we would even be here if we had not signed up with Ron and started marketing,” says Tim. “Marketing is a necessary evil; you’ve got to be in contact with your clients. It’s very competitive out there, complexity of the world as a whole; you’ve got to market!”

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Jay Alfson

Jay’s Auto Repair went from losing money to gaining 14% net profit. With the extra capitol, owner Jay Alfsen was able to hire two additional technicians, a Service Advisor and an Office Assistant. The extra help in the repair shop allowed Alfsen to reduce his exhausting seven days per week schedule to working just a few hours each day.

The positive turn came when Alfsen hired Ron Ipach, owner of CinRon Marketing. “Our sales went up dramatically; before I wouldn’t have been able to hire people and turn the business into a success – I would have tried but I would have failed,” explains Alfsen.

“Without Ipach’s program I would still be struggling and working every single day. It doesn’t matter how good of a mechanic you are, without marketing and the business sense all you are going to do at best is survive. I wouldn’t have the life or things that I have today if I hadn’t gotten started with Ron and CinRon Marketing. If I had known, I would have done it 20 years ago  – can’t imagine where I’d be today!”

Overview
Opened in 1987 and located in Schofield, Wisconsin, Jay’s Auto Repair is equipped with three bays and state of the art auto repair technology. Like many in the auto repair business, Alfsen thought that if he had the know-how, the equipment and the facility, the shop would automatically be successful. For the first 18 years of his business Alfsen struggled along running the shop by himself until he reached the point of exhaustion, and without much profit to show for his efforts.

“The is a fire station next door considered buying my property, which I thought was the answer, but it didn’t work out,” says Alfsen. “But then I thought I’m a mechanic and this is all I know – I’m certainly not old enough to retire. Let’s find a way to make this work.”

Challenges
Along with the need to increase the shop’s car counts, Alfsen was faced with the challenge of finding and maintaining the type of customers that would provide him with regular repeat service. Alfsen had absolutely no experience marketing his business and services and did not know how to go about creating or implementing the type of strategies that would greatly help him to attract ‘top feeders’ into his shop. “Knowing how to get the right cars and customers in the door gives you the opportunity to be profitable,” says Alfsen.

Goals

  • Decrease overhead and increase capital and net profit.

  • Increase capital in order to hire quality technicians and office staff.

  • Create turnkey systems to have the auto repair shop running efficiently.

Methods
Alfsen signed up with Ron Ipach and CinRon Marketing to learn how to choose and manage the marketing strategies that would help him to reach and exceed his operational and financial goals.

With Ipach’s guidance, Alfsen was able to develop the shop’s potential by identifying exactly who his desired customer base was within his particular geographical location. He then combined several inbound and outbound tactics that targeted the people Alfsen wanted in his shop. Having a strong understanding of the buying habits of his region, Alfsen also utilized several strategies that contained a community outreach element, which were specifically designed to help his goals be reached.

Conclusion
Though Alfsen is thrilled with his 14% net profit, he is hoping to continue improving. He says, “The national average is 5%; we’re trying to reach 20 to 25%.”

“Ron’s help made all the difference in the world,” says Alfsen. “I’m a mechanic but I don’t work in the shop too much any longer, unless we get overbooked or need heavy diagnosis. Currently my biggest battle is what to do with my time.”

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Barbara Main

“We doubled our car count and customer base, and have a better quality of customers, in the first two years of working with Ron Ipach of CinRon Marketing,”says Barbara Main.

When her business was struggling, Barbara attended different management seminars and tried many of the magic bullets and solutions that they offered with no results. The turning point for her shop occurred when she went to one of Ron’s seminars in New Jersey and saw what he had to offer. “I immediately liked what he was offering,” explains Barbara. “We never turned back after that.”

Barber already knew that she had good staff, a good business model and business plan in place. She just wasn’t able to recognize the element that was missing that would get her business turned around. Through Ron, she learned how to utilize marketing strategies and achieve positive results.

Overview

Barbara started J & J Automotive Services in 2002 with her husband and stepson in Manassas, Virginia. They have four bays and their staff consists of three technicians, a junior technician and an apprentice technician.

The shop is retail oriented and the highest-rated certified female-friendly shop in Virginia. They are also the only repair shop in the state that is certified for hybrid electric vehicles.

Challenges

J & J Automotive Services biggest challenge was cash flow. “The cash flow enables you to grow the business so that you can move forward,” says Barbara. Therefore it was imperative to choose the strategies, procedures and methods that would allow the shop to run more productively, while also incurring a higher profit margin.

Goals

  • 
Decrease overhead and increase capital and net profit.

  • Increase cash flow to be able to expand the business.

  • Capture the type of customer that would provide us with regular repeat business.

Methods

With Ron’s help, J & J Automotive Services developed marketing strategies that focused on the customer, and what they were able to do for the customer and the community. Among others, the business has worked with many groups within the area including the Boy Scouts, the Girl Scouts and the Senior Center.

The shop places a heavy focus on women. “We’ve always been female friendly; our technicians treat women as if they are their mothers and grandmothers,” says Barbara. “There’s no talking down to women whatsoever. Women are comfortable bringing their cars here. We educate those who want it and give as many or as few details as they like.”

J & J Automotive Services also operates with a cost-conscious attitude to help customers save money wherever possible, without compromising on service. While keeping the customer’s best interests in mind, Barbara and her co-owners show them how they can be more financially savvy with their vehicles.

As a part of Ron’s Mastermind groups, Barbara was able to connect with other shop owners that were experiencing similar issues and problems. Together they share ideas back and forth to brainstorm solutions and marketing techniques. Barbara explains, “Ron’s groups have been very beneficial to us. You quickly realize that you’re not the only people suffering through problems or issues. Sharing ideas back and forth – it’s very supportive.”

Conclusion

As an educated woman with a bachelor’s in business, a minor in marketing, and a Masters in IT, Barbara knows that marketing was the key to success with the business. “If we hadn’t worked with Ron, we would probably be in the same rut as we were seven or eight years ago,” says Barbara. “You don’t know what you don’t know; you have to open yourself up to the opportunity of what marketing can do for you.”

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